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Noyes Hall & Allen Insurance

170 Ocean St.
South Portland, ME 04106

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Our History

Our History

Noyes, Hall & Allen Insurance

A History of Paying Attention

On June 15, 2006 three long-standing Portland area insurance agencies combined, forming Noyes Hall & Allen Insurance. Blake, Hall & Sprague, Soule Allen Insurance and Noyes & Chapman Insurance were each known for a high level of personalized client service. 

The combination was also a professional reunion of father and son, and part of a long-term business succession plan of the Noyes family. Together, they share a rich family history of paying attention to the needs of their policyholders. 

The People Behind the Names

The Noyes, Hall & Allen name honors Maine insurance pioneers. They founded and grew independent insurance agencies into the business it is today.


Edward D. Noyes, Jr. and Lawrence D. Chapman formed Noyes & Chapman Insurance in downtown Portland in 1945. They can trace prior agencies doing business in Portland to 1924. Noyes & Chapman served the Greater Portland community for more than 60 years. In 1986, Edward D. "Ted" Noyes, III purchased Chapman’s interest in the firm. Today, Tom and Julia Noyes continue their father's work as owners of Noyes Hall & Allen.  


In 1958 Reginald "Reggie" Hall purchased E. Lester Blake's interest in Blake & Hamilton, an insurance agency in the Knightville section of South Portland. That agency has roots in South Portland back to 1933. Hall purchased the Sprague Agency in Scarborough with his partner Harold Blake. That changed the agency name to Blake, Hall & Sprague.

Meanwhile, at Noyes & Chapman, Ronald C. Hall (unrelated to Reggie) joined the firm in 1976.  He later became a partner and served personal, business and professional clients until his retirement in 2007.


Leone (Lee) Allen formed Soule Allen Insurance with Bill Soule in the 1970s in Knightville, South Portland. She was a pioneer in the Maine insurance industry. Lee was one of the first women to own an insurance agency in Maine, and was widely respected in the industry for her technical knowledge. The Maine Chapter of CPCU named it's prestigious Lee Allen Award in her honor after her passing.  

Rich History, Bright Future

Over the years, our business grew by acquiring other local insurance agencies. The most recent was in 2013, when Noyes Hall & Allen purchased Innova Insurance Services of Scarborough from Ron Blumenthal. The purchase gave Innova clients access to even more insurance companies, and the value of continued "owner in the store" service.

Noyes, Hall & Allen looks forward to serving its clients and the Greater Portland community for many years to come. We remain locally owned, independent and committed to you - our clients and company partners.


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