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Noyes Hall & Allen Insurance

170 Ocean St.
South Portland, ME 04106

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Our History

Our History

Noyes, Hall & Allen Insurance:

A History of Paying Attention to Client Needs

On June 15, 2006 Blake, Hall & Allen Insurance (a combination of Blake Hall & Sprague and Soule Allen Insurance agencies in South Portland) merged with Noyes & Chapman Insurance of Portland Maine. The result was a unification of two like-minded business philosophies. Both Maine independent insurance agencies were characterized by high levels of personalized service to their clients. The merger was also a professional reunion of father and son, and part of a long-term succession business plan of the Noyes family.

Over 40 years, Ted Noyes, co-owner of Noyes & Chapman and his son, Tom Noyes, an owner of Blake, Hall & Allen built successful agencies in their own right. Together, they share a rich family history of paying attention to the needs of their policyholders in their respective agencies. Tom Noyes assumed the role as president of the newly merged agency – Noyes Hall, & Allen Insurance in South Portland Maine.

The People Behind the Names

The Noyes, Hall & Allen name honors important insurance pioneers who founded and grew independent insurance agencies into the business it is today.

Edward D. Noyes, Jr. and Lawrence D. Chapman founded Noyes & Chapman in downtown Portland in 1945. They served the personal and commercial needs of the Greater Portland community for more than 60 years. In 1986, Edward D. "Ted" Noyes, III purchased Chapman’s interest in the firm. Today, Tom and Julia Noyes continue their father's work as owners of Noyes Hall & Allen.  


In 1958 Reginald "Reggie" Hall purchased E. Lester Blake's interest in Blake & Hamilton, an insurance agency in the Knightville section of South Portland. With his partner Harold Blake, the company continued to expand, buying the Sprague Insurance Agency of Portland and changing the name to Blake, Hall & Sprague. Reggie Hall remained until his retirement.

Meanwhile, at Noyes & Chapman, Ronald C. Hall (unrelated to Reggie) joined the firm in 1976.  He specialized in personal insurance, small to mid-size business insurance and professional liability programs until his retirement in 2007.


Leone (Lee) Allen formed Soule Allen Insurance with Bill Soule in the 1970s in the Knighville area of South Portland. Lee was a true Maine insurance pioneer and icon. She was one of the first women to own an insurance agency in Maine, and was widely respected in the industry for her technical knowledge. The Maine Chapter of CPCU named it's prestigious Lee Allen Award in her honor after her passing. Noyes & Chapman purchased Soule Allen in 2000 and joined forces with Blake, Hall & Sprague in 2002 at 170 Ocean Street, the current location of Noyes Hall & Allen.  

Over the years, Noyes Hall & Allen and its predecessors have grown through the acquisition of other local insurance agencies. The most recent was in 2013, when Noyes Hall & Allen purchased Innova Insurance Services of Scarborough from Ron Blumenthal. Innova and Noyes Hall & Allen were friendly competitors for many years. The purchase gave Innova clients access to even more insurance companies.

Noyes, Hall & Allen looks forward to serving its clients and the Greater Portland community for many years to come.


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