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Noyes Hall & Allen Insurance

170 Ocean St.
South Portland, ME 04106

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Our History

Our History

Noyes, Hall & Allen Insurance:

A History of Paying Attention to Client Needs

On June 15, 2006 Blake, Hall & Allen Insurance (a combination of Blake Hall & Sprague and Soule Allen Insurance agencies in South Portland) merged with Noyes & Chapman Insurance of Portland Maine. The result was a unification of two like-minded business philosophies. Both Maine independent insurance agencies were characterized by high levels of personalized service to their clients. The merger was also a professional reunion of father and son, and part of a long-term succession business plan of the Noyes family.

Over 40 years, Ted Noyes, co-owner of Noyes & Chapman and his son, Tom Noyes, an owner of Blake, Hall & Allen built successful agencies in their own right. Together, they share a rich family history of paying attention to the needs of their policyholders in their respective agencies. Tom Noyes assumed the role as president of the newly merged agency – Noyes Hall, & Allen Insurance in South Portland Maine.

The People Behind the Names

The Noyes, Hall & Allen name honors the Noyes & Chapman brand, the Noyes family name, and Ron Hall, who helped build Noyes & Chapman agency over the past 30 years. Founded in 1945 by Edward D. Noyes, Jr. and Lawrence D. Chapman, Noyes & Chapman served the personal and commercial needs of the Greater Portland community for more than 60 years. In 1986, Edward D. Noyes, III purchased Lawrence D. Chapman’s interest in the firm. In 1976 Ronald C. Hall joined the firm and was elected Vice President in 1979. The company specialized in Personal Lines Accounts, small to mid-size Commercial Lines Accounts and Professional Liability programs for Health Care Providers and other professionals.

The Hall name also recognizes Reggie Hall, a leader of Blake Hall & Sprague in South Portland. In 1933, E. Lester Blake and Clarence Hamilton formed a partnership operating as Blake and Hamilton, located in a small office at 10 Cottage Road. Lester’s son, Harold, purchased the agency in 1958, along with Reginald Hall. Two years later, the new partners purchased one of the oldest buildings in South Portland, a three family dwelling located at 22 Cottage Road, directly across from City Hall. The company continued to expand, buying the Sprague Insurance Agency of Portland and incorporating under the name of Blake, Hall & Sprague.

Sprague retired in 1960, and Blake left the firm in 1967. Under the leadership of its new President, Reginald Hall, together with new principals, James Doughty and Roger Legere, the agency grew rapidly, purchasing two other local agencies, the Collins Insurance Agency of Scarborough and the Helen Lawrence Agency in Naples. Doughty retired in 1984, and Legere in 1991. Roger’s son, Don, joined the agency in May 1987, remaining until 2004. Robert O’Brien joined the agency upon Reggie Hall’s retirement in October 1994.

The Allen name recognizes the contributions of Leone (Lee) Allen. During the 1970’s, Bill Soule and Lee Allen formed Soule Allen Insurance. Their first office was at 10 Cottage Road – Blake, Hall & Sprague’s old location. As the agency grew, history repeated itself, as Soule Allen moved to Blake, Hall’s former space at 22 Cottage Road in 1978. Soule Allen joined forces with Blake, Hall & Sprague in 2002 at the 170 Ocean Street location after 30 years as neighbors providing a similar service to the community. Bill Soule continued to serve his clients from his office at 170 Ocean St. until his retirement in 2009.

In January, 2013, Noyes Hall & Allen purchased Innova Insurance Services of Scarborough from Ron Blumenthal. Ron started Innova Insurance from scratch in 1997, and grew and operated it continuously for 15 years. Innova and Noyes Hall & Allen had worked cooperatively over the years as friendly competitors. The purchase gave Innova clients access to the increased insurance markets available to Noyes Hall & Allen.

Noyes, Hall & Allen looks forward to serving its clients and the community for many years to come.


  • Maine